Launch of 3 Brand Campaign

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13 May 2010; 3, doing things you never thought possible. - World-famous balancing artist performs an impossible feat of daring on the roof of Croke Park for 3. 3, Ireland’s largest high speed network, has brought world-famous balancing artist, Eskil Ronningsbakken, to Ireland for the first time today to celebrate its new brand campaign. A breathtaking feat of skill, featuring Eskil precariously perched on top of the iconic Croke Park Stadium, highlights the new brand campaign and its key message ‘Do things you never thought possible with 3’. To coincide with today’s performance, Croke Park has announced that it will soon be possible for members of the public to ‘do things they never thought possible’ by scaling the stadium to take a walking tour of the roof, providing spectacular views across the city. To mark the launch, 3 is giving 33 lucky people the chance to ‘do something they never thought possible’, by being among the first to follow in the stunt-man’s footsteps. To be in with a chance to win tickets to the Croke Park Roof Top tour when it opens later this year, simply log on to www.three.ie, for details of how to enter. Croke Park, Dublin. Picture credit: Brendan Moran / SPORTSFILE