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28 May 2008; GPA and Halifax have launched a new hurling initiative aimed at promoting the game in the non-traditional counties. The Hurling Twinning Programme will see counties from the Nicky Rackard Cup paired with their counterparts at McCarthy Cup level. At the launch are Kilkenny's Richie Power, left, and Waterford's Ken McGrath. Jury's Croke Park Hotel, Dublin. Picture credit: Brian Lawless / SPORTSFILE