24 June 2017; Former Kilkenny hurler Henry Shefflin, Head of Business and Franchise Development, Bank of Ireland, with Paudie O' Neill, left, Hurling Development Committee, GAA, and Liam Sheedy, Director of Munster, Bank of Ireland, at the Bank of Ireland Celtic Challenge Corn Michael Feery Final match between Armagh and Roscommon at Netwatch Cullen Park in Carlow. Photo by Matt Browne/Sportsfile