In the Zone – The Official Protein Cookies & Biscuits of the GAA & GPA Launch event
14 February 2022; An exciting new Irish protein cookies brand will hit shelves this month, endorsed by the GAA and GPA. East Coast Bakehouse have announced the launch of a new Irish Protein brand called In the Zone, created in partnership with the GAA and GPA as The Official Players Choice. The new range comprises of 4 tasty variants, two high protein low sugar cookies – Soft Bake Double Chocolate flavour and Soft Bake Cookies & Cream flavour, both with 20g of protein, as well as two high protein biscuits with 10g of protein – Crunchy Double Chocolate flavour and Crunchy Salted Caramel flavour. In attendance at the In the Zone – The Official Protein Cookies & Biscuits of the GAA & GPA Launch event at Croke Park in Dublin are from left, Tony Kelly of Clare, Gaelic Players Association chief executive Tom Parsons, Erika O'Shea of Cork, GAA Commercial Director & Croke Park Stadium Director Peter McKenna, East Coast Bakehouse managing director Sean Murphy, Padraig Hampsey of Tyrone and Sarah Dervan of Galway. Photo by Brendan Moran/Sportsfile
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Monday 14th Feb 2022
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