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IRFU and Kellogg's Frosties launch Frosties Youth Development Programme

31 October 2001; The Irish Rugby Football Union and Kellogg's Frosties have teamed up to launch Frosties Youth Development Programme, a new and exciting partnership aimed at introducing new recruits to the game. The project imbraces the involvement of 76 employed Youth Development Officers liasing with a potential 430 schools around Ireland in a 26 week programme, from Sept to Easter, with the aim of introducing to the game of rugby, schoolchildren from the age group of under 8's to 15 years. Pictured at the launch are Leinster and Ireland second row Malcolm O'Kelly tackling Tony the Tiger. Photo by Brendan Moran/Sportsfile
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31 October 2001; The Irish Rugby Football Union and Kellogg's Frosties have teamed up to launch Frosties Youth Development Programme, a new and exciting partnership aimed at introducing new recruits to the game. The project imbraces the involvement of 76 employed Youth Development Officers liasing with a potential 430 schools around Ireland in a 26 week programme, from Sept to Easter, with the aim of introducing to the game of rugby, schoolchildren from the age group of under 8's to 15 years. Pictured at the launch are Leinster and Ireland second row Malcolm O'Kelly tackling Tony the Tiger. Photo by Brendan Moran/Sportsfile

Kelloggs Frosties Rugby Launch IRFU
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