31 October 2001; The Irish Rugby Football Union and Kellogg's Frosties have teamed up to launch Frosties Youth Development Programme, a new and exciting partnership aimed at introducing new recruits to the game. The project imbraces the involvement of 76 employed Youth Development Officers liasing with a potential 430 schools around Ireland in a 26 week programme, from Sept to Easter, with the aim of introducing to the game of rugby, schoolchildren from the age group of under 8's to 15 years. Pictured at the launch are Leinster and Ireland wing Denis Hickie, with Kevin Beirne and Jonathan Totterdell. Photo by Brendan Moran/Sportsfile

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