28 April 2016; Cúl Heroes is the official trading card of the GAA/GPA which provides an innovative way of promoting Gaelic Games, the players and the unique skills of our national games. For the first year, the collection will include 486 footballers and hurlers from around the country and a collection book for storing each player. In today's environment, with issues like obesity and mental health effecting our youth, Cúl Heroes, along with the GAA and GPA, saw an opportunity to communicate directly with our young members using the cards to portray positive messages around diet and emotional well-being. Also launched today was Cúl Heroes magazine, an action packed monthly read. Speaking at the launch is Tom Moloney, Cúl Heros. Croke Park, Dublin. Picture credit: Sam Barnes / SPORTSFILE