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4 July 2019; AIG Ireland announced today that the logo of the 20x20 campaign will replace their logo on the front of the Dublin GAA jersey for upcoming ladies’ football, camogie, football & hurling fixtures. In attendance at the launch today were, from left, David Treacy of Dublin, Laura Twomey of Dublin, Sharon O'Connor, Campaign Manager, 20x20, John Gillick, Head of Sponsorship, AIG, Niamh Hetherton of Dublin and Dean Rock of Dublin, to help promote awareness of this “If She Can’t See It, She Can’t Be It” initiative, designed to shift Ireland’s cultural perception of women’s sport by increasing media coverage, participation & attendance in women’s sport by 20% by the year 2020. Photo by Sam Barnes/Sportsfile
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