5 October 2005; Tanaiste and Minister for Health and Children, Mary Harney, T.D., Sean Kelly, President of the GAA, and Joe Connolly, right, Chairman of the Alcohol and Substance Abuse Task Force, at the launch of a new joint initiative by the GAA and the Department of Health and Children aimed at reducing alcohol-related harm and changing attitudes towards alcohol consumption in Ireland. Croke Park, Dublin. Picture credit: Damien Eagers / SPORTSFILE