In the Zone – The Official Protein Cookies & Biscuits of the GAA & GPA Launch event

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14 February 2022; An exciting new Irish protein cookies brand will hit shelves this month, endorsed by the GAA and GPA. East Coast Bakehouse have announced the launch of a new Irish Protein brand called In the Zone, created in partnership with the GAA and GPA as The Official Players Choice. The new range comprises of 4 tasty variants, two high protein low sugar cookies – Soft Bake Double Chocolate flavour and Soft Bake Cookies & Cream flavour, both with 20g of protein, as well as two high protein biscuits with 10g of protein – Crunchy Double Chocolate flavour and Crunchy Salted Caramel flavour. In attendance at the In the Zone – The Official Protein Cookies & Biscuits of the GAA & GPA Launch event at Croke Park in Dublin are, back row from left, Erika O'Shea of Cork, GAA Commercial Director & Croke Park Stadium Director Peter McKenna, East Coast Bakehouse managing director Sean Murphy, Gaelic Players Association chief executive Tom Parsons and Padraig Hampsey of Tyrone, with front, Tony Kelly of Clare, left, and Sarah Dervan of Galway. Photo by Brendan Moran/Sportsfile