10 March 2022; Permanent TSB has been unveiled as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Games taking place in July and August respectively. Permanent TSB is the first ever title sponsor to partner with both organisations in an Olympic cycle. As Ireland’s leading personal and small business bank, Permanent TSB values ambition, courage and excellence, three key factors in Irish high-performance sport. Permanent TSB is proud to support Irish Athletes succeed on the world stage and the unique ability of the Irish teams to inspire the country, at both the Paris Olympics and the Paris Paralympics, will be very special. Permanent TSB will invest a multi-million euro sum to secure and promote Team Ireland in the coming two and a half years. Pictured at the announcement at the Sport Ireland Institute at the Sport Ireland Campus in Dublin are Olympians and Paralympians, from left, Nicolas Roche, Nicole Turner, Kellie Harrington, Britney Arendse, Jason Smyth and Sarah Lavin. Photo by Stephen McCarthy/Sportsfile