4 February 2011; Glanbia, under its Avonmore Milk brand, today launched its 2011 sponsorship of the Kilkenny county hurling teams. The company who have been Kilkenny's sponsors for over a decade will once again sponsor Senior, Minor, U21 and Intermediate county teams. As in previous years the sponsorship is performance based and also includes a players holiday bonus. At the launch is Brian Phelan, Glanbia HR Director, left, and Joe Collum, Glanbia Consumer Products Marketing Director, with Kilkenny County Board Chairman Paul Kinsella and Kilkenny County Board Secretary Ned Quinn, second from right. Glanbia Launch its 'Avonmore Milk' Sponsorship of Kilkenny Hurlers for 2011, Nowlan Park, Co. Kilkenny. Picture credit: Stephen McCarthy / SPORTSFILE