Pictured at the launch and announcement of the Coca-Cola Irish Cup competition were former Republic of Ireland international Ronnie Whelan, along with Adam Farrell, left, and Conor Keeley. The tournament will see one of Europe’s leading youth club football teams, the Ajax 1997's, play in Dublin this summer as part of the inaugural competition. Made up of Ajax Under-15 players from their Greek, Cypriot and Dutch academies, the team will play in the AUL Complex on Sunday July 15th in exhibition matches against International opposition, part of a weekend of youth football competitions featuring over 50 teams, both female and male, from across the Republic of Ireland, Northern Ireland, the UK and Europe. The tournaments will be played in a round robin and knock-out format between July 13th and July 15th 2012 in the AUL complex in Dublin. Full details on www.dbsportstours.ie. Oscar Traynor Coaching & Development Centre, Coolock, Dublin. Picture credit: Matt Browne / SPORTSFILE