Carlsberg Announce Sponsorship of the Premier League
6 August 2013; Carlsberg surprised and amazed unsuspecting punters today by creating a once off ‘Carlsberg Ultimate Football Bar’. 37 Dawson Street was transformed into Premier League mecca, fully staffed by Premier League legends. Customers enjoyed a once in a life time experience as they were greeted by ‘Doorman’ Jason McAteer, served pints by Legend John Barnes and took part in a pub quiz hosted by Sky Sports presenter Rachel Wyse. The Ultimate pub was created to celebrate Carlsberg’s three year partnership as official beer to the Premier League and showcases what Carlsberg has in store for Irish Premier League fans for the season ahead. For more information check out www.facebook.com/carlsbergfootball. 37 Dawson Street, Dublin. David Maher / SPORTSFILE
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Tuesday 6th Aug 2013
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