3 May 2006; ‘Immortality Beckons’ for the winner of the Liam MacCarthy Cup. Pictured officially launching the 2006 Guinness All-Ireland Senior Hurling Championship, are captains, from left, Ger O'Grady, Tipperary, Pat Mulcahy, Cork, Paul Flynn, Waterford, Brendan Murphy, Offaly, Jackie Tyrrell, Kilkenny, Sean McMahon, Clare, Karl McKeegan, Antrim, Keith Rossiter, Wexford, Philip Brennan, Dublin, Liam Donoghue, Galway, TJ Ryan, Limerick, and Patrick Mullaney, Laois. This year’s Guinness advertising campaign for the Hurling Championship focuses on how winning the Liam MacCarthy Cup will immortalise the team in Irish sporting history, alongside all the previous winners. Picture credit: Brendan Moran / SPORTSFILE