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Image Ref: RP0036745
8 May 2007; GUINNESS® Hurling Championship ‘It’s Alive Inside’. Representing the 2006 All-Ireland finalists, Sean óg Ó hAilpín of Cork and Henry Shefflin of Kilkenny officially launched the 2007 GUINNESS® All-Ireland Senior Hurling Championship earlier today. ‘It’s Alive Inside’, this year’s GUINNESS® advertising campaign for the Senior Hurling Championship focuses on how hurling is an integral part of Irish life, and how the love of hurling is an essential and primary passion, alive inside every hurling player and fan in Ireland. Croke Park, Dublin. Picture credit: Brendan Moran / SPORTSFILE
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