27 September 2007; Co-Founder and Chief Executive of Setanta Sports Michael O'Rourke alongside Liverpool manager Rafael Benitez and Liverpool Chief Executive Rick Parry at the announcement of the new LFC TV channel. LFC is the official club TV channel of Liverpool FC. LFC TV will be exclusively available as part of the Setanta Sports Pack of ten channels, following a major three-year deal with Liverpool Football Club's media arm Liverpoolfc.tv Ltd. Setanta is the exclusive distributor within the UK and Republic of Ireland. Trophy Room, Anfield, Liverpool, England. Picture credit: David Rawcliffe / SPORTSFILE